A New Chapter: Building a Digital Fashion Journal

When I think back on what first drew me to fashion, it wasn’t just the clothes—it was the feeling behind them. The way an outfit can change your mood, tell your story, and make you feel like the best version of yourself. Growing up, I was always fascinated by the details: the textures, colors, and even how people carried themselves through what they wore.

But as I got older, another fascination grew alongside it—technology. I loved solving problems, organizing systems, and understanding how things connected. That’s what led me to study Business Administration with a focus in Management Information Systems at San José State University. For a while, these two passions—fashion and tech—felt like opposite worlds. But recently, I realized they’re not opposites at all. They’re both forms of design.

I’ve always been the kind of person who learns by doing. I wanted a space to experiment, reflect, and create something that feels real. This digital journal—Euphemia.me—is my way of documenting that process.

It’s not a perfectly polished fashion blog or a business portfolio (at least, not yet). It’s more like an evolving sketchbook. Here, I’ll share everything from my first steps learning CLO 3D, to what it’s like combining my business background with design thinking, to the behind-the-scenes of building a brand from scratch.

Some posts will be about what I’m learning. Others will be about what I’m feeling. I want this to be a place where creativity doesn’t have to be separated from structure—where I can merge analytics with aesthetics, spreadsheets with sketches, and data with design.

My dream is to one day create a fashion brand that lives both online and in the real world—something that reflects individuality, digital craftsmanship, and intention. I don’t know exactly what it’ll look like yet (and that’s the exciting part). For now, this journal is where I’ll experiment with ideas, write about what inspires me, and document the messy, beautiful process of getting there.

Fashion is my creative language. Business is my structure. And this blog is the bridge between the two.

I’m not starting this because I have it all figured out. I’m starting it because I don’t.

This is my reminder to stay consistent, curious, and open—to learn publicly, share honestly, and keep building even when it’s not perfect.

If you’re someone who loves creativity, tech, or just figuring things out along the way, I hope you’ll find a bit of yourself here too.

So here’s to a new chapter, to learning, creating, and building something that feels like home.